The SEO process is as follows:
- Initial consultation: here we focus on your target audience. Who are we trying to reach? What geographic location do you want to focus on? What brands, product names, or key terms would your potential customers be looking for? We believe in quality versus quantity. It’s much better for a business to get ten good leads a day versus 100 poor ones.
- Research: this is our part. Here we will put 3+ hours of research using the geographic locations and key terms we discussed earlier. This is where we determine the exact words people search for. This means the difference between MA or Mass and Piano for sale or Pianos for sale. This process results in a spreadsheet of key terms with notes of which terms we consider the best based on number of searches a month, relevancy and competition.
- SEO consultation: this is where we teach you how to effectively use this research to your benefit. We go over the proper ways to make posts using the terms we found. Including suggesting potential post ideas we feel will be beneficial to your rankings. We also go over the in page optimizations. This is the keywords we put in the meta-data of your site. We edit the web page titles and description to utilize the best keywords to describe your site and get you found.
- What to expect: SEO is not an exact science. Google’s algorithm is constantly changing and factors like the amount of competition and the seniority of sites can alter the time it takes to rank higher in Google searches. You need to manage expectations and have patience, consistently adding precise and keyword heavy content to your site will improve your site’s ranking although it is not an overnight process. We also offer with certain hosting packages, check-ups of your site’s SEO. During these consultations we can improve SEO techniques and further improve your site’s visibility to search engines.
Overall, SEO can be a great and important addition to your site. Making a few 100+ word posts a week can be the difference between being hidden in the pages upon pages of Google or being one of the first websites Google shows in its search results. Without having to pay Google Adwords (which most people never click) or Yellow Pages’ outrageous prices. Take control of your ranking and save money in the process.