At Gordon Multimedia we believe that your website is one of your most important business tools in today’s world. Without a good, functional, effective website, you might be losing out on critical business. It doesn’t matter whether you business is B-to-B or B-to-C, your website needs to tell viewers who you are, what you do, and what you want them to do, and it has to accomplish all of that in under two seconds before they click the ‘back’ button and check out your competitors.
This is why an effective website is a blend of three equal parts:
- Marketing Strategy
- Visual Appearance
- Technical Functionality
Without any one of these three components, it’s doubtful your website will convert as much business as you hope. The visuals needs to underscore the marketing strategy and be backed up by the technology the site runs on… in other words, there are many web design firms out there, but few of them can combine all three of these components effectively and at a reasonable price.